There are some essential elements in direct marketing that can make or break any campaign. Fresh graphic design, a clear the message or call to action and a recipient list or distribution method that clearly targets a qualified customer or prospective customer.
The direct mail effort was aimed at growing new car sales and financing agreements for Dave Kring Chevrolet-Cadillac in Petoskey and Bay Winds Federal Credit Union. A collaboration of two solid brands known for quality and integrity.
The design team at Mitchell Graphics worked closely with the marketing leads at both Kring and Bay Winds to establish a clean look with a clear call to action. The financing offer was three days only and the dealership location was well positioned in the creative with a photo of the exterior to reinforce where the offer could be explored.
Bay Winds offered a financing rate as low as 1.24% - clear offer and call to action.
Recipient list – qualified candidates provided by the marketing groups.
Distribution method – direct mail. One-to-one customer communication.
Dave Kring sold dozens of vehicles over three days financed through Bay Winds.