As employees of Mitchell Graphics, we are lucky. We live in an area with an abundance of natural beauty. This is not lost on us, because we choose to live here for reasons related to this beauty.
We also realize that it is our responsibility to care for this environment, not only for ourselves, but also for you, our friends and customers, as well as the generations that follow. That is why sustainability is more than a business practice at Mitchell Graphics; it has been, and will continue to be, a major part of our business philosophy.
At Mitchell Graphics, we also realize that in our core business, print communications, there is a practical side to being eco-friendly. The products we offer our clients have to be cost-effective and competitively priced as well as visually compelling. Among the steps we have already taken to provide our customers with deliverables that meet these criteria: we have chosen to use a house stock that contains 10% post-consumer recycled content with a brightness equal to or better than comparably priced paper options with no recycled content. We use vegetable-based inks that reduce the amount of harmful fumes and VOC (or volatile organic compound) emissions that adversely affect the environment. And, in lieu of varnishes, Mitchell Graphics uses aqueous coatings: non-toxic, water-based finishes that can be used to achieve gloss or dull finishes that are both durable and biodegradable.
In an industry that normally produces a multitude of waste, we’ve taken steps to recycle and reuse paper, cardboard, ink, metal, plastic bagging and wooden pallets. Our employees even recycle and compost their organic lunchroom waste. These efforts have been so successful that a year ago we recycled over 100 tons of paper and cardboard stock, and nearly 1,500 gallons of combustible liquids, and earned Emmet County’s (Michigan) Recycler of the Year award. As, Gary Fedus, President of Mitchell Graphics, explains, “Not only is it a matter of being thrifty, but of recognizing where waste is going and the impact it has on future generations.”