Mail List Preparation

As one of the 3 key elements in any successful direct mail campaign, the cleanliness, accuracy and detail of your mailing list is vital to promotional success. We recognize there are many options and elements that effect the creation of every mailing list and welcome the opportunity to assist you in any way possible. With so many USPS rules, regulations and guidelines, it can be a challenge to know where to begin. Put our experts to work for you.

Renting a Mail List:

We work with a number of list providers and can assist you in obtaining mailing lists. It is important that you have a clear picture of who you wish to mail to. Your Account Manager can assist you in developing a strategy to identify your best prospects. We can compare your customer database to the rented list and remove any duplicates. This is called running a suppression file against your mailing list.

Processing a Mail List:

CASS - The Coding Accuracy Support System examines each address in your mailing list for proper formatting to standardize spelling, abbreviations, addresses and adds +4 Zip to improve the accuracy of your mailing. All Mitchell Graphics mailings are CASS certified. We are able to supply you with the “non-CASS” addresses so you can update your mailing list.

NCOA - The National Change of Address service is required every 90 days. NCOA matches addresses in your list with change of address notifications in the USPS database. This ensures your mail is sent to the most recent address on file for the recipient. We can email the “move updates” to you so you can update your database.