Variable Data Printing (VDP)
Click here to see interactive examples of personalization and VDP
The ability to customize each piece based on what is relevant to the reader, VDP is about delivering the right message, to the right person, at the right time. Shortened lead times and personalization – benefits that provide flexibility and relevance – are key factors in the success and effectiveness of promotion and customer relationship management. Let us help you truly speak to your audience, spur interest in your offer and create a buzz about your brand. It’s all in the details of your data, and VDP can bring them to life.
To compare static direct mail and variable data direct mail response rates, click here.